Covid forced many innovations. This year, Upfront was not an elaborate stage show with multiple screens, walk-ins and speaker support graphics. Instead it was a one hour preproduced show. We collaborated with the Discovery Adsales creative team (led by Brad Wohlgemuth) to create a unified event identity across the show and a variety of collateral and invitational executions.
My Role: Art Director, Design, Animation
Lead Designer: Nathan Gamson
Additional Design: Brett Krauss
Animation: Nathan Gamson, Nick Baquero